Chief Marketing Officer (vCMO)

The Virtual Chief Marketing Officer (vCMO) serves as a fractional growth executive dedicated to Startup Factory Program (SFP) and KnW Venture X founders, providing strategic marketing, sales, and revenue guidance during the critical pre-bootcamp and early-stage phases.

Key tasks include crafting compelling go-to-market strategies, defining precise positioning, messaging, and value propositions that resonate with target customers.

The vCMO helps founders identify ideal customer profiles (ICP), build buyer personas, and design efficient acquisition funnels while optimizing limited budgets for maximum impact.

They advise on channel selection, content marketing, SEO, paid ads, partnerships, and community building to drive early traction and validate product-market fit.

Additionally, the vCMO supports sales enablement through playbooks, pricing models, CRM setup, and pitch deck refinement—ensuring founders are investor-ready.

By focusing on measurable KPIs, growth experiments, and scalable revenue engines, the vCMO accelerates customer acquisition, reduces burn, and lays a strong foundation for sustainable growth and successful bootcamp outcomes.